Verde Goods · Ecommerce
Scaling a sustainable home brand to $1M months, profitably.
A weekly creative-testing engine and margin-led media buying took Verde Goods from plateaued growth to its first seven-figure month.
- Client
- Verde Goods
- Industry
- Ecommerce
- Duration
- 9 months
- Location
- Portland, OR
Verde Goods
Ecommerce · 20254.8x
blended ROAS at scale
- monthly revenue growth
- 177%
- blended ROAS
- 4.8x
- revenue from email & SMS
- 33%
- fewer discounted orders
- 54%
01 · The challenge
Where they started.
Verde Goods had plateaued at around $380K per month. Meta performance was erratic, a handful of ageing ads carried most of the spend, and email was mostly discount blasts. Every attempt to scale spend crushed profitability.
Objectives
- 01Reach $1M in monthly revenue within 9 months
- 02Hold blended ROAS above 4x while scaling
- 03Grow email and SMS to 30% of revenue
- 04Reduce reliance on discounting
02 · Strategy
The plan.
We rebuilt the account around creative diversity and contribution margin, and turned email into a full lifecycle programme rather than a promotional channel.
Creative engine
40+ new concepts per month across UGC, founder stories and product demos.
Margin-led bidding
Product-level margin data steered budgets toward profitable SKUs.
Lifecycle revenue
Twelve automated flows and segmented, story-led campaigns.
03 · Execution
How it unfolded.
Month 1
Signal repair
Implemented the Conversions API and server-side tracking, restoring 22% of lost conversion signal.
Month 1–3
Account simplification
Consolidated 38 ad sets into 6 and launched a structured weekly creative-testing cadence.
Month 2–4
Lifecycle build
Launched welcome, abandonment, post-purchase and replenishment flows in Klaviyo.
Month 4–9
Scale
Expanded into TikTok and Performance Max once Meta efficiency was stable.
04 · The work
Inside the campaign.
A look at the assets, pages and systems behind the results.
Verde Goods
Sponsored
Verde Goods
Sponsored
monthly revenue growth
177%
blended ROAS
4.8x
revenue from email & SMS
33%
05 · Before & after
What changed.
| Metric | Before | After |
|---|---|---|
| Monthly revenue | $382K | $1.06M |
| Blended ROAS | 2.9x | 4.8x |
| Email share of revenue | 11% | 33% |
| Orders using a discount | 64% | 29% |
06 · Business impact
The result.
Verde Goods crossed $1M in monthly revenue for the first time while improving contribution margin. The lifecycle programme now drives a third of all revenue, making the business far less exposed to rising ad costs.
Monthly revenue ($K)
Monthly · engagement period
| M1 | 382 |
|---|---|
| M2 | 401 |
| M3 | 446 |
| M4 | 512 |
| M5 | 574 |
| M6 | 650 |
| M7 | 742 |
| M8 | 868 |
| M9 | 954 |
| M10 | 1,062 |
| M11 | 1,010 |
| M12 | 1,060 |
They tested more creative in a month than we had in a year. We hit our first million-dollar month with better margins than when we were half the size.
Marcus Hale
Co-founder, Verde Goods
07 · Key learnings
What we'd tell anyone in their position.
Diversity beats perfection
Volume and variety of creative mattered more than polish.
Fix measurement first
Better signal made every later optimisation more effective.
Retention funds acquisition
Higher repeat rates let us bid more aggressively for new customers.
Want results like Verde Goods?
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