Lumen Health Clinics · Healthcare
Filling the schedules of a growing clinic network, compliantly.
A rebrand, a new patient-first website and local search strategy lifted booked appointments 2.6x across eleven locations.
- Client
- Lumen Health Clinics
- Industry
- Healthcare
- Duration
- 8 months
- Location
- Denver, CO
- Services
- Web DesignSEOGoogle AdsBranding
Lumen Health Clinics
Healthcare · 20242.6x
booked appointments
- booked appointments
- 2.6x
- lower cost per new patient
- 45%
- locations in local top 3
- 10/11
- average Google rating
- 4.8
01 · The challenge
Where they started.
Lumen had grown through acquisition into eleven clinics with four different brands, three websites and no central booking. Patients were confused, local rankings were fragmented and paid search budget was split across competing accounts.
Objectives
- 01Unify eleven clinics under a single trusted brand
- 02Launch online booking across every location
- 03Win local search for core treatments in each city
- 04Keep every tracking implementation privacy-safe
02 · Strategy
The plan.
One brand, one website, one booking flow, with every location given its own optimised local presence.
Unified brand
A warm, clinical-grade identity tested with patients.
Location architecture
Templated, unique location pages with real clinician content.
Privacy-safe growth
Server-side analytics configured to exclude any health data.
03 · Execution
How it unfolded.
Month 1–2
Brand
Patient research, positioning and a new identity system.
Month 2–5
Website
A fast, accessible site with integrated booking and 11 location hubs.
Month 4–6
Local SEO
Consolidated Google Business Profiles and launched a review programme.
Month 5–8
Search campaigns
One unified Google Ads account with location-level budgets.
04 · The work
Inside the campaign.
A look at the assets, pages and systems behind the results.
Lumen
Brand system
05 · Before & after
What changed.
| Metric | Before | After |
|---|---|---|
| Online bookings / month | 310 | 806 |
| Cost per new patient | $148 | $81 |
| Locations in map pack top 3 | 3 of 11 | 10 of 11 |
| Mobile LCP | 4.8s | 1.3s |
06 · Business impact
The result.
Lumen now runs a single brand and booking platform across all clinics, has reduced its patient acquisition cost by 45% and is using the same playbook to open three new locations this year.
Online bookings / month
Monthly · engagement period
| M1 | 310 |
|---|---|
| M2 | 318 |
| M3 | 344 |
| M4 | 391 |
| M5 | 452 |
| M6 | 520 |
| M7 | 588 |
| M8 | 642 |
| M9 | 701 |
| M10 | 748 |
| M11 | 779 |
| M12 | 806 |
Eleven clinics, one brand, one booking flow. The team understood compliance as well as they understood growth, which is rare.
Dr. Elena Ortiz
Chief Operating Officer, Lumen Health Clinics
07 · Key learnings
What we'd tell anyone in their position.
Clarity is a conversion lever
Brand consolidation alone lifted branded search 61%.
Local pages need local content
Real clinician bios and photos outperformed templated copy.
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