Alder Boutique Hotels
Hospitality · 202546%
more direct bookings
Alder Boutique Hotels · Hospitality · 8 months
Shifting a boutique hotel group from OTAs to direct bookings.
Creator partnerships, metasearch and a guest lifecycle programme lifted direct bookings 46% and cut commission spend.
- less OTA commission
- 18%
- metasearch ROAS
- 5.4x
- Social Media
- Influencer Marketing
- Performance Marketing

