Atlas Academy · Education
Hitting a record intake for a tech bootcamp in a down market.
Student-story video and an application journey rebuilt around advisor calls lifted completed applications 64% while cost per enrolment fell.
- Client
- Atlas Academy
- Industry
- Education
- Duration
- 6 months
- Location
- Toronto, ON
Atlas Academy
Education · 202564%
more completed applications
- more completed applications
- 64%
- lower cost per enrolment
- 37%
- cohort fill (waitlist opened)
- 104%
01 · The challenge
Where they started.
Demand for coding bootcamps was falling industry-wide. Atlas was spending more for fewer leads, and most applicants dropped off between the first form and the admissions interview.
Objectives
- 01Fill the autumn cohort to capacity
- 02Cut cost per enrolment by 25%
- 03Improve application completion rate
02 · Strategy
The plan.
Real graduate stories to rebuild trust, and an application journey that put a human advisor in front of every serious applicant within a day.
Outcome-led creative
Graduate stories with real salaries and timelines.
Advisor-first journey
Instant booking with an admissions advisor.
Deadline surges
Budget concentrated around application deadlines.
03 · Execution
How it unfolded.
Month 1
Production
Two shoot days captured 14 graduate stories.
Month 1–3
Paid social
Video-led campaigns on Meta, TikTok and YouTube.
Month 2–6
Application nurture
Email and SMS journeys tied to advisor availability.
04 · The work
Inside the campaign.
A look at the assets, pages and systems behind the results.
05 · Before & after
What changed.
| Metric | Before | After |
|---|---|---|
| Application completion | 23% | 38% |
| Cost per enrolment | $1,320 | $832 |
| Cohort fill rate | 78% | 104% |
06 · Business impact
The result.
Atlas filled its autumn cohort and opened a waitlist for the first time in two years, while spending 18% less on media than the previous intake.
Completed applications / month
Monthly · engagement period
| M1 | 88 |
|---|---|
| M2 | 92 |
| M3 | 96 |
| M4 | 104 |
| M5 | 118 |
| M6 | 131 |
| M7 | 139 |
| M8 | 144 |
In the hardest market our industry has seen, we opened a waitlist. Their graduate-story creative changed how we sell.
Sofia Lindqvist
Head of Growth, Atlas Academy
07 · Key learnings
What we'd tell anyone in their position.
Proof beats promise
Specific outcomes built more trust than any course feature.
Speed-to-human matters
Applicants who spoke to an advisor within 24 hours converted 2.4x more.
Want results like Atlas Academy?
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