Strategy
Building a marketing dashboard leadership actually trusts
Fewer metrics, clearer definitions and one source of truth: a practical guide.
GTapex Team6 min read
Most marketing dashboards fail for the same reason: they answer marketing's questions rather than the business's. Leadership wants to know whether investment is producing revenue efficiently.
Five metrics that matter
- New customers or pipeline
- Blended CAC
- CAC payback
- Revenue by source
- Forecast versus actual
Define each metric once, write the definition on the dashboard, and resist adding more until the first five are trusted.