SEO
SEO for revenue, not rankings
How to build a keyword strategy around purchase intent and connect organic traffic to pipeline.
GTapex Team8 min read
A page-one ranking for a keyword nobody buys from is a vanity metric. Revenue-led SEO starts from the opposite direction: which searches do buyers make right before they talk to sales?
Start at the bottom of the funnel
- Competitor alternatives and comparisons
- Use-case and industry pages
- Integration and 'how to' queries tied to your product
- Pricing and cost questions
Connect to your CRM
Pass the landing page and first-touch source into your CRM, then report organic-sourced pipeline monthly. It changes which content gets prioritised almost immediately.